Ice Bucket Challenge also known as ALS Ice Bucket Challenge is an activity which involve pouring a bucket of ice cold water on the head of participant and in turn he or she further nominate three individuals to perform this challenge within next 24 hours. Basic purpose of Ice Bucket Challenge is to promote awareness and to encourage people to donate for research for curing amyotrophic lateral sclerosis (ALS) disease. In doing this activity, if a nominee fails to accept or complete the challenge within spotted time, he or she has to donate money for research and treatment of ALS charitable organization.
The origin of this idea was still unclear but it so far contributed well towards the research of the disease. Ice Bucket Challenge went viral on social media during 3rd quarter of current year and so far numerous celebrities, social workers, sports athletes and politicians not only participated but also posted their videos online or participated in a TV event for the challenge. Accordingly to New York Times, people shared more than 1.2 Million videos on Facebook between June and mid-august and mention it more than 2.2 Million times on Twitter between July 29 and August 17.
Many A-list Hollywood celebrities also took up the challenge very nicely and humbly. The likes of Leonardo Di Caprio, Zac Efron, Robert Downey Jr., Emma Stone, Vin Diesel, Kate Upton, Taylor Swift, Selena Gomez and Kim Kardashian took up the challenge. Leonardo also donated $100,000/- to the charity. Kim Kardashian said she has done it for a good cause after taking failed selfie during the challenge.
Many sports athletes like Cristiano Ronaldo, Usain bolt, Tiger Woods and Yuvraj Singh also took up the challenge.
Tim Cook, Mark Zuckerberg and Bill Gates are the famous social celebrities to take up the challenge in style.
Even many Bollywood celebrities took up this challenge for this noble cause. Akshay Kumar, Abshiek Bachchan, Bipasha Basu, Siddharth Malhotra, Sonakshi Sinha and Sania Mirza already dumped a bucket full of ice cold water on themselves. Even, former porn actress now bold Bollywood actress Sunny Leone enthusiastically took up the challenge. Bipasha Basu says that this challenge is for a good cause so ‘I’m doing it’. She also posted a video on her Instagram account.
However, criticism is being made by many that the waste of water in this activity is unacceptable especially when most part of the world is facing clean water crisis.